When a business does a press release, most times, they write an article promoting their business and including a link back to their website in hopes that a major press outlet will post this article to their site. Doing so can have a significant impact on your webpage's ranking online and can snowball into an array of different ways your business will benefit as a result. Below are just a few examples of how this can occur.
Boost SEO - Search Engine Optimization
When your link is shared on a webpage with excellent link authority, your link authority is only bound to increase too. Link authority is an indicator of the ranking power a link carries over on a scale from 1-100. In other words, your web page's importance relative to other pages. The greater your score is to 100, the better! By being featured on press sites that carry link authority significantly greater than your website's, you're putting your link on the front lines, which can boost your visibility and therefore create link authority for your website. This added value is called link juice and can be extremely useful in bringing traffic to your webpage. If you’re curious, click here to find out what your webpage’s link authority score is.
Boost Sales Potential
It's no secret that the more traffic you bring to your site, the higher your sales potential becomes. However, did you know that the conversion rate of an optimized page is 200% higher? You could be bringing qualified leads to your site daily when you're backed by a credible press outlet that helps boost your link authority.
Increase visibility online
The more visible you are online, the greater your brand recognition. The greater your brand recognition, the more trustworthy you become with potential customers. The more potential customers, the more sales you can close. You get the point.
It is cost-effective.
Boosting your SEO efforts through press releases is considered an inbound marketing tactic. Did you know that the cost of an inbound lead is, on average, 61% less than the cost of an outbound lead? Additionally, with SEO practices, the ROI is relatively high compared to pay-per-click (PPC) campaigns. You do the math.
Businesses and brands that frequently use press releases are three times more likely to gain a loyal customer following. Become a trustworthy source, and users will be returning to your webpage time and time again!
Press releases are an efficient, easy, and cost-effective way to boost your visibility online and in turn make your business more trustworthy and more profitable overall. Who wouldn't want that?